Art Miami 2006 overhead hall view
ArtBusiness.com screen image: AN ART FAIR PRIMER
Read An Art Fair Primer an interview with Ilana Vardy at ArtBusiness.com

Marketing Strategies for Galleries

Art fairs of all types are one of the industry’s most indispensable avenues for galleries, private dealers and artists to reach a large audience of collectors and art world professionals in a short period of time. Although most galleries acknowledge they should participate in fairs, not everyone knows which ones are most appropriate for their gallery program, how to be accepted and what to do once they are there. I can make this process easier.

Even if you are not inclined to participate in fairs, you may find some of the services offered below to be useful as well.